|Free's Fabulous Assests On Display at the BET Awards|
Training with Free wasn't about making her into some unrealistic ideal standard, it's about enhancing the beautiful curves she already has. And with the way the Tweets were buzzing, it's clear that her NYLean training has done the trick!
Well, Nike just did it! Their new ad campaign pushes against the grain and acknowledges that not all women who are into fitness are stick thin. The campaign celebrates real women with real curves. The subject of the ad comments, "My butt is big and that's just fine." The woman also explains how her butt is shaped like the letter "C" and how lunges only make it rounder not smaller. Social media sites are buzzing with postings from women who finally feel validated, and now included in Nike's tribe. Everyone wins with this approach to advertising, we feel empowered and Nike connects with their audience and builds loyalty.
As one of my twitter followers commented "I need to go buy some Nike's this weekend to support the movement!" It's time to embrace healthy body images. It's great to have goals, but let's make sure they reflect a realistic, healthy body image. In the meantime, decide to embrace the person you see in the mirror--round butt, thick thighs, full curves, all of it!